Welcome to the Best Brands Community
I would like to welcome you to this exclusive forum of energy branding. During our work and our research we come across interesting things related to energy and branding. We have been looking for a way...
View ArticlePresentations from CHARGE 2016
The presentations from CHARGE 2016 have been uploaded to the conference’s Youtube channel. In the player below, you can find a playlist with all the presentations.This content is only available to...
View ArticleNot how but when: Moving beyond the niche
One of the most challenging tasks of any company selling and marketing a product or a service is to really figure out what you are offering, to which potential customers and how you are different from...
View ArticleThe rebirth of Enel
As Ryan O’Keeffe pointed out during his presentation at CHARGE last September, large energy companies with a long legacy of generating and selling electricity, are not normally considered cool. Enel is...
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